Cecilia Dones is a Marketing Analytics and Data Evangelist. Her interests lie in the intersection of technology, data, and how people and organizations make decisions. She has extensive experience in driving change in both large and small organizations. She is an expert in maximizing value from data by delivering quick analytical wins, operational excellence and long-term advantage with analytical innovation. She is passionate about shaping ideas at the convergence of data and people with the purpose of enabling others to create value and meaning with data.

Cecilia began her career in digital advertising analyzing display, search and web analytics. Her curiosity in understanding how consumers are influenced by marketing led her to add on additional marketing channels over time, eg. TV, Magazines, Newspapers, Customer Relationship Management, Content, eCommerce. Her curiosity also led her to spend 3 years in the UK understanding the Western European market working on Global business.

Her most recent interests are related to the technology of wearables, the implications of ubiquitous sensors, and the effects on how people connect to each other and brands.

Cecilia earned her Bachelor’s in Marketing and International Business from NYU Stern School of Business where she also minored in Psychology and East Asian Studies. Cecilia also earned her Master’s in Statistics from Columbia University.